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Instagram Threads has lost Nearly 80% of its Users - Ayesha Shoukat - 08-20-2023
Threads, introduced as Meta's answer to Twitter, has witnessed a significant drop in active users, losing 79% since its launch. Prominent companies like Wendy’s, Anthropologie, and Rare Beauty have scaled back their activity on Threads. This decline comes after an initial strong start, where Threads gained 5 million user registrations quickly and surpassed 100 million users within a week.
However, the app's popularity has waned over time, and it never reached even half of Twitter's daily user count, which consistently exceeds 100 million.
Threads was intended to capitalize on Twitter's challenges after Elon Musk's acquisition, but his controversial policy changes and layoffs have affected Twitter's ad revenue and user experience.
Both Musk and Zuckerberg exchanged playful challenges for a cage fight, though Zuckerberg suggested Musk wasn't genuinely committed to the idea.
Source: Tech DAD